Personal data protection information (GDPR)

Privacy Policy

Aton Ltd., the operator of the e-shop, with its registered office at Slunecna 398, 252 26 Trebotov, Company ID: 60489251, registered in the Business Register, as a personal data administrator, informs you as users and customers of the online e-shop about the privacy policy.

The operator works in the processing of personal data in accordance with Regulation No 2016/679 of the European Parliament and of the Council about the protection of individuals with relation to the processing of personal data and on the privaci policy and legal placement of such data (General Data Protection Regulation), Law no. 101/2000 Coll., about the protection of personal data and the law, which will replace this law in accordance with the implementation of the above mentioned Regulation, Law No. 480/2004 b., about specific services of the information society, Law No. 127/2005 Coll., about electronic communications and other data protection laws.

Processing of children’s personal data

This website is not intended for persons under 16 years of age. We do not process the personal data of children under 16 years of age.

Scope of processing personal data

If you use the online store, you may be asked to fill in certain information about yourself or your company. These data may be:

  • Your name and your surname
  • Your address
  • Company name
  • Address or registered office of the company
  • Identification number and tax identification number
  • Telephone number
  • Email address

When accessing our website, we may collect additional information such as your IP address, date and time of access to our e-shop, movement on the website (such as what links you visit), information about your Internet browser, operating system or setting your language.

If you access our website from a mobile phone or tablet, we may also process information about your mobile device. may use cookies to provide services, personalization of advertising, and analysis of number of visits by cookies files.

Security of personal data

We have taken reasonable steps to keep your personal data safe and to prevent unauthorized access and misuse of your personal information

For security of data transmission it is possible to use Secure Socket Layer (SSL) in the whole range of e-shop.

Purpose of processing

We use the provided data to process your order, invoice, arrange for transportation and service and additional customer services. You can change your details at any time. All personal data necessary for this purpose are processed in a lawful and transparent manner and only adequate, relevant and necessary data are required in relation to the purpose of the processing.

Your data may be used for marketing activities or marketing contests, and the results of such contests may be published. We may also publisht your photos that you send us in connection with the purchase of our products and publishsou them on social networks such as Facebook or Instagram. Based on your consent, commercial communications may be sent to you. You may reject the processing of your personal data for the purpose of sending commercial messages or sharing on social networks at any time and send an e-mail with the relevant request to

After purchasing the goods or services, you may be asked to rate them.

Satisfaction with your purchase can be ascertained through the Customer Verification email questionnaires. These can be sent to you when you buy the goods from us, pursuant to Section 7 (3) of Act No. 480/2004 Coll. about some information society services, and you won’t refuse to recieve them.

We process personal information for the purpose of sending questionnaires in this program based on our legitimate interest in determining your satisfaction with your purchase with us. For sending and evaluating questionnaires and analysis of our market position we can use the processor, which is the portal operator; for this purpose, we may pass on the information about the purchased goods and your e-mail address. Your personal information is not passed on to any third party when sending e-mail questionnaires for its own purposes. You can dispute the Customer Verified Email questionnaires at any time by rejecting additional questionnaires using the link in the questionnaire email.

The e-shop provider can send you promotional messages and current offers via Facebook, Instagram and other portals.

Use the links below to cancel the registration of targeted ads:

We may process your personal data in the event that you have an outstanding claim against us due to the exercise of our rights. Based on our legitimate interest, we may send you, as our customers, email messages.

Who has access to your personal data

Your personal data will be processed by Aton Ltd as an administrator. We may share your personal information with our business partners for the purposes described above for processing. Personal data may be transmitted to:

  • carriers and transport operators
  • entities involved in the delivery of goods or services or involved in making payments under contract
  • external audit and accounting companies
  • external law agencies
    processors who provide server, cloud or IT services for us, or who are their business partners
  • the operator of, Zboží.cz, under the above conditions
  • Amazon and Ebay store operators

Processing time of personal data

Your personal data will be processed for as long as we provide you with our services or perform a mutual contract, but no longer than 10 years, or for a period for which there are legal reasons (e.g. for tax documents, this period is at least 10 years). After the expiration of the retention period, personal data will be deleted by us.

Your rights in processing personal data

You have the following rights in relation to the processing of your personal data by us:

  • the right of access to personal data
  • right of adjustment
  • right of erasure (“right to be forgotten”)
  • the right to limit the processing of data
  • the right to object the processing
  • the right to data portability
  • the right to file a complaint about the processing of personal data

You can exercise all your rights by contacting us at

Final Provisions

By submitting an order from the online order form, you confirm that you are familiar with the terms of privacy and that you accept them in their entirety. The Administrator is entitled to change these conditions.

For more information, see the Terms and Conditions.
If you have any questions, please contact or call us at Contacts.

This Privacy Policy is effective as of 1.11. 2019.